Full Sail University

Available on Campus & Online

Associate of Applied Science

Sports Marketing & Media

About This Program

These days, sports organizations use the latest technology to develop fan branding and generate revenue.

The Sports Marketing & Media Associate of Applied Science degree program prepares students with skills to work in sports business. Courses cover social media marketing, mobile technology, sponsorships, and intellectual property. You’ll learn how to maximize the connection between fans, teams, brands, and athletes.

Named One of “America’s Top Online Colleges 2023” — Newsweek, 2023

Program at a Glance


Campus + Online


Associate of Applied Science


This program is designed to be paired with the Business bachelor of science completion program with a Concentration in Sports Marketing & Media.

  • I want to learn about working in the sports industry.
  • I keep up with the latest trends in the sports industry.
  • I'm happy working behind the scenes to make big things happen.
  • I enjoy working in fast-paced environments.
  • I can think outside the box to come up with ideas to solve problems.

Ready to start? Begin your application.


Marketing Research - This course explores how vital it is to know how to extract data that will provide information about products and services in relation to consumer behavior. A marketing vision must be constructed and substantiated based on data and facts to validate the financial investment of a company.

Sports Digital Production - Students will learn the skills required of professional photographers and picture editors in creating photographic and multimedia packages.

Sports Business Models - Students will develop an understanding of the principles of economics that influence individual decision makers, both consumers and producers, within an economic system.

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Project Launchbox

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components
  • Apple MacBook Pro
  • 3-yr Applecare Extended Warranty
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to USB Adapter
  • BongoTies Style D
  • FEELWORLD T756 7" 4K On-camera Monitor
  • GVM NP-F750 4400mAh Batteries with Travel Chargers (x2)
  • HDMI to Micro-HDMI Cable
  • Hosa 10' 3.5 TRSMA-XLRF Cable
  • Lowepro Fastpack BP 250 AW II
  • RØDE VideoMic Go
  • SanDisk Extreme PRO SDXC 64GB Card
  • Sennheiser HD280 PRO Headphone
  • SmallRig Cold Shoe
  • SmallRig Formfitting Cage for Sony Alpha
  • SmallRig Heavy-Duty Fluid Head Tripod
  • SmallRig Universal Magic Arm with Dual Ball Heads
  • Sony Alpha a6400 Camera w/18-135mm lens
  • Sony ECM-44B Omnidirectional Lavalier Microphone
  • StageMaster 25ft XLR Microphone Cable
  • Tiffen 55mm UV Haze Filter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Undergraduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

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Whether you’re ready to apply or want to request more information about how to get started at Full Sail University, visit our Admissions section for details on application requirements, tuition, and available scholarships.