Full Sail University

Available on Campus & Online

Business Bachelor of Science Completion Program

Sports Marketing & Media Concentration

About This Program

Learning about sports marketing and media at Full Sail provides a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses.

You’ll explore topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

Named a "School of the Year, 2022-23" — Florida Association of Postsecondary Schools and Colleges (FAPSC), 2022-2023

Program at a Glance


Campus + Online


Bachelor of Science Program


Students enrolling in this completion program will also complete the Sports Marketing & Media Associate of Applied Science degree program. Apply today to get started.


Qualified campus students can receive up to $15,000 with the Academic Advantage Scholarship. Financial aid available to those who qualify. View Details

  • I like to be involved with different aspects of sporting events.
  • I like to discuss how sports are changing.
  • I keep up with trends in digital and social media.
  • I can multitask and prioritize when there's a lot to do.
  • I work well with others to make a project succeed.

Ready to start? Begin your application.


Social Media Methods - This course examines the methodology inherent in marketing through social-media applications and applies social media to situations for revenue generation and brand awareness.

Sports Events and Entertainment - This course serves as an examination of sports business event management and the strategies used to market conferences, meetings, and special events. This course will also examine the marketing and packaging of sports and entertainment events.

Sports Sales and Sponsorship - This course provides students with an overview of current factors and issues related to sports sponsorship, including planning, sales and negotiations, proposals, and evaluations.

Not sure? Watch to explore our other Sports programs and see which one is the right fit for you.

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Project Launchbox

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components
  • Apple MacBook Pro
  • 3-yr Applecare Extended Warranty
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to SD Card Adapter
  • Apple USB-C to USB Adapter
  • BongoTies Style D
  • FEELWORLD T756 7" 4K On-camera Monitor
  • GVM NP-F750 4400mAh Batteries with Travel Chargers (x2)
  • HDMI to Micro-HDMI Cable
  • Hosa 10' 3.5 TRSMA-XLRF Cable
  • Lowepro Fastpack BP 250 AW II
  • RØDE VideoMic Go
  • SanDisk Extreme PRO SDXC 64GB Card
  • Sennheiser HD280 PRO Headphone
  • SmallRig Cold Shoe
  • SmallRig Formfitting Cage for Sony Alpha
  • SmallRig Heavy-Duty Fluid Head Tripod
  • SmallRig Universal Magic Arm with Dual Ball Heads
  • Sony Alpha a6400 Camera w/18-135mm lens
  • Sony ECM-44B Omnidirectional Lavalier Microphone
  • StageMaster 25ft XLR Microphone Cable
  • Tiffen 55mm UV Haze Filter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Undergraduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

Explore Our Campus
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Whether you’re ready to apply or want to request more information about how to get started at Full Sail University, visit our Admissions section for details on application requirements, tuition, and available scholarships.